

Cockpit Domain Controller in the Context of Software-Defined Vehicles
08-07-2024

<h2 class=""><i style="font-size: 1rem;"><span style="font-family:"Segoe UI",sans-serif"><font color="#ffffff">The
automotive industry is transitioning to Software-Defined Vehicles (SDVs), where
software drives vehicle features and functions. This shift is leading to
centralized electronics architectures, starting with the cockpit to simplify
in-vehicle systems and meet consumer demand for advanced features.</font></span></i></h2><p class="MsoNormal"><b><span style="font-family:"Segoe UI",sans-serif;font-size: large;"><font color="#ffffff"> </font></span></b></p><h3 class=""><b><span style="font-family:"Segoe UI",sans-serif"><font color="#ffffff">Understanding
Software-Defined Vehicles</font></span></b></h3><p class="MsoNormal"><span style="font-family:"Segoe UI",sans-serif"><font color="#ffffff">This term
was first introduced in 2018, and SDVs are projected to generate over $650
billion by 2030, making up 15-20% of the industry's total value. SDVs rely on
software for most functionalities, enabling rapid development and integration
of new features from the cloud, enhancing security, and reducing hardware
dependency.</font></span></p><p class="MsoNormal"><span style="font-family:"Segoe UI",sans-serif"><font color="#ffffff"><br></font></span></p><p class="MsoNormal"><span style="font-family:"Segoe UI",sans-serif"><font color="#ffffff"><o:p></o:p></font></span></p><p class="MsoNormal" align="center" style="text-align:center"><img src="https://imagemaaz2023.blob.core.windows.net/images/under_CDC_01.png" style="width: 636px;display: block;margin-right:auto;margin-left:auto;"><font color="#ffffff"><br></font></p><p class="MsoNormal" align="center" style="text-align:center"><font color="#ffffff"><br></font></p><p class="MsoNormal"><span style="font-family:"Segoe UI",sans-serif"><font color="#ffffff">Key trends
driving this transformation include autonomous, connected, electric, and shared
(ACES) vehicles. These innovations shift cars from mechanical to digital
platforms, where critical functions depend heavily on software. Unlike the
internet industry, automotive development requires extensive embedded software,
increasing the amount of in-vehicle code exponentially.<o:p></o:p></font></span></p><p class="MsoNormal"><span style="font-family:"Segoe UI",sans-serif"><font color="#ffffff">SDVs offer
cost savings by simplifying mechanical systems through software control,
reducing manufacturing, maintenance, and repair costs. Over-the-air updates
minimize recalls, and predictive maintenance uses sensor data to anticipate
component needs, reducing breakdowns and optimizing schedules. SDVs also
enhance fuel efficiency through software optimization, offering significant
savings for fleet operators and high-mileage users.<o:p></o:p></font></span></p><p class="MsoNormal"><span style="font-family:"Segoe UI",sans-serif"><font color="#ffffff">The
transition to SDVs requires cross-industry collaboration and innovation. The
World Economic Forum’s initiative outlines four development stages:</font></span></p><p class="MsoNormal"><font color="#ffffff"><span style="font-family:"Segoe UI",sans-serif"><br></span><b style="font-size: 1rem;"><span style="font-family:"Segoe UI",sans-serif"> 1. Connected:</span></b><span style="font-size: 1rem; font-family: "Segoe UI", sans-serif;"> Initial EV adoption with basic
safety features, driven by automakers with tech company support.</span></font></p><p class="MsoNormal"><font color="#ffffff"><b style="font-size: 1rem;"><span style="font-family:"Segoe UI",sans-serif"> 2. Adaptive:</span></b><span style="font-size: 1rem; font-family: "Segoe UI", sans-serif;"> Over-the-air updates, advanced
driver-assistance systems, and digital cabin features emerge.</span></font></p><p class="MsoNormal"><font color="#ffffff"><b style="font-size: 1rem;"><span style="font-family:"Segoe UI",sans-serif"> 3. Dynamic:</span></b><span style="font-size: 1rem; font-family: "Segoe UI", sans-serif;"> Advanced AVs with real-time
updates and customization.</span></font></p><p class="MsoNormal"><font color="#ffffff"><b style="font-size: 1rem;"><span style="font-family:"Segoe UI",sans-serif"> 4. Immersive:</span></b><span style="font-size: 1rem; font-family: "Segoe UI", sans-serif;"> Full self-driving capabilities,
virtual reality, AI, and advanced technologies integrated into daily life.</span></font></p><p class="MsoNormal"><span style="font-size: 1rem; font-family: "Segoe UI", sans-serif;"><font color="#ffffff"><br></font></span></p><p class="MsoNormal"><img src="https://imagemaaz2023.blob.core.windows.net/images/under_CDC_02.png" style="width: 1068px;display: block;margin-right:auto;margin-left:auto;"><font color="#ffffff"><br></font></p><h2><b><span style="font-family:"Segoe UI",sans-serif"><font color="#ffffff"><br></font></span></b></h2><h3 class=""><b><span style="font-family:"Segoe UI",sans-serif"><font color="#ffffff">Reframing Mobility with
SDVs</font></span></b></h3><p class="MsoNormal"><span style="font-family:"Segoe UI",sans-serif"><font color="#ffffff">SDVs offer
numerous benefits:</font></span></p><p class="MsoNormal"><font color="#ffffff"><b style="font-size: 1rem;"><span style="font-family:"Segoe UI",sans-serif"> 1. Cost Reduction:</span></b><span style="font-size: 1rem; font-family: "Segoe UI", sans-serif;"> Simplifying systems reduces
costs, with over-the-air updates minimizing recalls.</span></font></p><p class="MsoNormal"><font color="#ffffff"><b style="font-size: 1rem;"><span style="font-family:"Segoe UI",sans-serif"> 2. Predictive Maintenance:</span></b><span style="font-size: 1rem; font-family: "Segoe UI", sans-serif;"> Sensors and data anticipate
issues, minimizing breakdowns and enhancing efficiency.</span></font></p><p class="MsoNormal"><font color="#ffffff"><b style="font-size: 1rem;"><span style="font-family:"Segoe UI",sans-serif"> 3. Fuel Efficiency:</span></b><span style="font-size: 1rem; font-family: "Segoe UI", sans-serif;"> Software optimization improves
fuel consumption, promoting sustainability.</span></font></p><p class="MsoNormal"><font color="#ffffff"><b style="font-size: 1rem;"><span style="font-family:"Segoe UI",sans-serif"> 4. Enhanced User Experience:</span></b><span style="font-size: 1rem; font-family: "Segoe UI", sans-serif;"> Advanced systems and real-time
updates create a personalized, safer journey.</span></font></p><p class="MsoNormal"><font color="#ffffff"><b style="font-size: 1rem;"><span style="font-family:"Segoe UI",sans-serif"> 5. Innovation and Flexibility:</span></b><span style="font-size: 1rem; font-family: "Segoe UI", sans-serif;"> Software-centric approach
allows rapid adaptation without physical upgrades.</span></font></p><p class="MsoNormal"><font color="#ffffff"><b style="font-size: 1rem;"><span style="font-family:"Segoe UI",sans-serif"> 6. Revenue Opportunities:</span></b><span style="font-size: 1rem; font-family: "Segoe UI", sans-serif;"> New business models and
subscription services generate revenue.</span></font></p><p class="MsoNormal"><font color="#ffffff"><b style="font-size: 1rem;"><span style="font-family:"Segoe UI",sans-serif"> 7. Integration and Connectivity:</span></b><span style="font-size: 1rem; font-family: "Segoe UI", sans-serif;"> Connected vehicles improve
traffic management and overall road efficiency.</span></font></p><h3 class=""><b><span style="font-family:"Segoe UI",sans-serif"><font color="#ffffff">Cockpit Domain
Controller in SDVs</font></span></b></h3><p class="MsoNormal"><span style="font-family:"Segoe UI",sans-serif"><font color="#ffffff">E/E
architecture is evolving from distributed to domain-centralized models, moving
towards vehicle-centralized architecture. A High-Performance Cockpit Computer
(HPCC) manages specific electronic control units (ECUs) via high-speed
automotive Ethernet, optimizing features like advanced driver systems,
connectivity, and over-the-air updates.</font></span></p><p class="MsoNormal"><span style="font-family:"Segoe UI",sans-serif"><o:p><font color="#ffffff"><br></font></o:p></span></p><p class="MsoNormal"><span style="font-family:"Segoe UI",sans-serif"><o:p><font color="#ffffff"><br></font></o:p></span></p><p class="MsoNormal" align="center" style="text-align:center"><img src="https://imagemaaz2023.blob.core.windows.net/images/under_CDC_03.png" style="width: 792px;display: block;margin-right:auto;margin-left:auto;"><font color="#ffffff"><br></font></p><p class="MsoNormal" align="center" style="text-align:center"><font color="#ffffff"><br></font></p><p class="MsoNormal"><span style="font-family:"Segoe UI",sans-serif"><font color="#ffffff">This
architecture simplifies control units for OEMs. Transitioning OEMs must
consider secure updates, hardware-software decoupling, silicon consolidation,
and simplifying wiring harnesses. These steps enhance safety, reliability,
innovation flexibility, power efficiency, and cost reduction.<o:p></o:p></font></span></p><p class="MsoNormal"><span style="font-family:"Segoe UI",sans-serif"><font color="#ffffff">Trends in
cockpit design include hyper-personalization and integrating advanced
driver-assistance systems (ADAS) for safety. Connectivity serves as a hub for
information, while user experience (UX) and user interface (UI) are optimized.
Over-the-air updates keep technology current.<o:p></o:p></font></span></p><p class="MsoNormal"><span style="font-family:"Segoe UI",sans-serif"><font color="#ffffff">Former
domain controllers are becoming powerful central computers, integrating body
functions with vehicle motion and ADAS. This increases efficiency and reduces
weight and complexity. Centralized computers give OEMs greater software
control, enabling scalable development and hardware standardization, fostering
innovation.</font></span></p><p class="MsoNormal"><span style="font-family:"Segoe UI",sans-serif"><o:p><font color="#ffffff"><br></font></o:p></span></p><p class="MsoNormal"><span style="font-family:"Segoe UI",sans-serif"><o:p><font color="#ffffff"><br></font></o:p></span></p><p class="MsoNormal"><img src="https://imagemaaz2023.blob.core.windows.net/images/under_CDC_04.png" style="width: 707px;display: block;margin-right:auto;margin-left:auto;"><font color="#ffffff"><br></font></p><p class="MsoNormal"><span style="font-family:"Segoe UI",sans-serif"><font color="#ffffff"><br></font></span></p><p class="MsoNormal"><span style="font-family:"Segoe UI",sans-serif"><font color="#ffffff">Automakers
face challenges with advanced safety and infotainment technologies, requiring
more sophisticated hardware and software, especially for autonomous driving.
Higher-level autonomous vehicles will integrate streaming services,
revolutionizing infotainment with personalized content. Connectivity will be
crucial for delivering digital services and managing autonomous fleets. The
future mix of manually and algorithmically driven vehicles will feature
consolidated and personalized functions, driving the need for advanced
processors and System on Chips (SoCs).</font></span></p><p class="MsoNormal"><span style="font-family: "Segoe UI", sans-serif;"><font color="#ffffff"> </font></span></p><p></p><div><hr class="msocomoff" align="left" size="1" width="33%"><div><div id="_com_1" class="msocomtxt" language="JavaScript"><font color="#ffffff"><a name="_msocom_1"></a></font><p class="MsoCommentText"><font color="#ffffff"><span class="MsoCommentReference"><span style="font-size: 8pt;"> </span></span>Reference:<o:p></o:p></font></p><p class="MsoCommentText" style="margin-left: 0.5in;"><font color="#ffffff">Burkacky, O., Steiner, F., Kellner, M., Deichmann, J., & Werra, J. (2023, June 14). <i>Our insights.</i> Retrieved from Getting ready for next-generation E/E architecture with zonal compute: <a href="https://www.mckinsey.com/industries/semiconductors/our-insights/getting-ready-for-next-generation-ee-architecture-with-zonal-compute#/" target="_blank">https://www.mckinsey.com/industries/semiconductors/our-insights/getting-ready-for-next-generation-ee-architecture-with-zonal-compute#/</a><o:p></o:p></font></p><p class="MsoCommentText" style="margin-left: 0.5in;"><o:p><font color="#ffffff"> </font></o:p></p><p class="MsoCommentText" style="margin-left: 0.5in;"><font color="#ffffff">Deloitte China. (2021). <i>Software-Defined Vehicles - A Forthcoming Industrial Evolution.</i> China: Deloitte.<o:p></o:p></font></p><p class="MsoCommentText" style="margin-left: 0.5in;"><o:p><font color="#ffffff"> </font></o:p></p><p class="MsoCommentText" style="margin-left: 0.5in;"><font color="#ffffff">Koster, A., Lang, N., Collie, B., Xie, A., Hagenmaier, Markus, . . . Dror, M. B. (2023). <i>Rewriting the Rules of Software-Defined.</i> BCG.</font></p></div></div></div><div><div><div id="_com_1" class="msocomtxt" language="JavaScript">
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